RRS Disc_very takes part in International #MissingType
Dundee’s top tourist attraction, the RRS Discovery, has removed its ‘O’ for the International #MissingType campaign.
The ship, in which Captain Scott sailed to Antarctica, is just one of many organisations across Scotland taking part in the International #MissingType campaign, removing the A’s, B’s and O’s from their signage and social media to highlight the need for new A, B, O and AB blood donors.
The RSS Discovery has removed the Os from the ship, gangplank and life-rings, and is flying naval flags spelling ‘DISC_VERY’ between its two masts. In addition, staff from social history museum Verdant Works (based in a disused jute weaving mill) have lent support, being filmed and photographed holding messages of support for the campaign.
Dundee Heritage trust Operations Director, Mark Munsie, says: “We thought this was a brilliant campaign, and something we wanted to become involved with, because every single one of us knows someone who has needed blood in the past, or will need blood in the future.
“We are proud to raise awareness of the need for blood donors by taking part in this campaign. We hope our signage change encourages people from Dundee, and all our global visitors, to register as blood donors.”
The Scottish blood donor drive is part of a global campaign, with letters disappearing from companies and iconic locations in more than 20 countries, including Australia, America, Japan, Ireland, and the rest of the UK.
To sign up as a blood donor call 0345 90 90 999 or fill out our online form